Retail businesses provide the
designer with unlimited creative
opportunities to establish a brand
that will help the merchant represent
his product with consistency of style
and provide a valuable tool to use
in attracting customers.
THE ART OF PRINT ADVERTISING
THE ART OF RETAIL BRANDING
Developing a consistent image and product
appropriate collateral materials is essential to
helping the retailer target and attract new customers
while retaining existing ones.
Making the most of print media and marketing
involves clear targeted messaging and well
defined images designed to create action on
the part of the consumer.
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