OPTIMIZE  YOUR  IMAGE
WHO ARE YOU?

WHO DO YOU WANT TO BE?

IS YOUR IMAGE REALISTIC? WHAT DOES IT SAY ABOUT YOUR COMPANY?

WHO IS YOUR CLIENT OR CUSTOMER?  IDENTIFY THE TARGET!

WHAT DOES THE COMPETITION LOOK LIKE?  
ASK YOURSELF....
WHAT IS BRANDING?
GOOD EXAMPLES..... COKE, NIKE, RALPH LAUREN, AFLACK
CORPORATE BUSINESS MODEL
SMALL BUSINESS MODEL

WHAT IS LOGO IMAGE?
WHERE DOES IT GO?
WHO DO YOU GIVE IT TO?
HOW DO YOU USE IT?  FROM KEY CHAIN TO BILLBOARD
WHY A TAG LINE?
WHY HIRE A DESIGNER?
DESIGNER v. YOUR NEPHEW, THE COMPUTER GENIUS
ABOUT YOUR NEPHEW
SEE THE PORTFOLIO  /  ASK FOR REFERENCES    
ABOUT FREE WEBSITES
GRAPHIC SPEAK.
WEB SITES!
WHY DO YOU NEED ONE?   

WHO IS THE HOST, WHAT DOES IT MATTER?   COST?

KEY ELEMENTS
PUSH THE BRAND CONSISTENT WITH YOUR LOGO/IMAGE
NAVIGATION
JUST BECAUSE IT'S THERE..... STATS v. COMMON SENSE
KEEP IT FRESH

WORKING ON YOUR SITE YOURSELF?

E-COMMERCE....UP-SIDE / DOWN-SIDE
SEO...SEARCH ENGINE OPTIMIZATION
WHERE IS YOUR CLIENT?
HOW MANY HITS? WHY DOES IT MATTER?

SMALL TOWN v. LARGE TOWN